Soft2000 have designed templates, such as this site, for hundreds of web sites.
Choose your corporate colours and you're away.
There's no big secret in web sites. In fact it's pretty simple really. The clever part is to make your site appealing to a visitor and encourage the visitor to browse the site for information and/or product.
Web Site Content
This is where a web site either makes it or gets dumped:
The site content is crucial and a good idea is to get professional help if you don't already have a marketing plan.
Content has to be interesting and applicable to the visitors interest.
Keep paragraphs to a tidy length, easy to read, to the point and don't waffle.
If you need to go into lengthy descriptions of your product or service, create pages and link to them advising "full detail" here, or words to that effect.
Pictures say more than a thousand words, as they say, but make sure they are quality pictures and small in size to download quickly